The Heart of Scotland appeal, launched by national charity Heart Research UK, has partnered with Scottish Women in Sport (SWIS) in a bid to increase the activity levels of women across Scotland.
Every year, coronary heart disease, including heart attacks, kills around 2,600 women in Scotland – seven women every day.
The Heart of Scotland appeal was launched in 2019 to raise awareness of the problem of heart health in Scotland, as well as generating vital funds for pioneering research at Universities’ and hospitals across the country.
Coronary heart disease is Scotland’s single biggest killer, with lifestyle factors such as obesity and lack of exercise directly impacting upon a person’s risk.
In an effort to combat the statistic that more than a third of adults in Scotland do not achieve recommended levels of physical activity, the Heart of Scotland appeal has teamed up with SWIS to inspire women across Scotland to get more active.
On the 8th of March 2021, the Heart of Scotland Appeal and SWIS will be celebrating International Women’s Day by featuring inspirational video interviews with some of Scotland’s leading female athletes, including Hannah Rankin, Katie Archibald MBE, Jasmin Paris, Rebecca Sellar, Samantha Kinghorn and Rachel Corsie. They will share their experiences of reaching the pinnacle of their respective sports and their advice for any young person wishing to follow in their footsteps.
(You can view the videos here – https://www.youtube.com/watch?v=90E3YzkExhU&list=PL3PpPux5qpAmz-XaE8x3RlWHJh8QAGAlS&ab_channel=HeartResearchUK)
Heart Research UK have collaborated on this latest campaign, which has been backed by First Minister Nicola Sturgeon, to highlight the relationship between an active lifestyle and a healthy heart whilst encouraging more women in Scotland to get active.
This is the second collaboration between Heart Research UK and Scottish Women in Sport who together produced a series of video interviews with four of the leading Scottish female researchers, academics and practitioners who have devoted their time and expertise to taking on heart disease for International Day of Women and Girls in Science.
Maureen McGonigle, Founder of Scottish Women in Sport, said:
“It is a privilege to work with Heart Research UK, as they are such an established and passionate organisation.
“Together along with some of Scotland’s top sportswomen, we hope to raise awareness of the impact of heart disease on women, and hopefully encourage more women to get active and take on heart disease.”
Dr Helen Flaherty, head of Health Promotion and Education at Heart Research UK, said: “We all know how important it is to be active – it’s one of the best things we can do to improve our heart health.
“However, many people find it difficult to get motivated, or struggle to fit the recommended 150 minutes of exercise into a week.
Women often find it difficult to engage with physical activity due to a lack of confidence and time. Through this partnership with SWIS, we hope to be able to encourage women all across Scotland to increase their activity levels, and also to encourage the next generation of Scottish sportswomen, as well as helping to reduce the gender gap in physical activity and sport.